| Core approach | PublishedA deliberate sender-by-sender cleanup ritualRank senders, inspect the effect, then choose Keep, Archive, Unsubscribe, Later, or Delete. | PublishedKeep, Block, RollupThe product page describes blocking unwanted email, keeping the mail you want, and rolling the rest up into a single daily digest. |
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| Mailbox support | Scope differsGmail and Google WorkspaceDeclutrMail is intentionally Gmail-specific today. | Not publicly statedGmail documented; other providers not stated by nameThe product page says it supports major email providers without naming them. The privacy notice documents Gmail sign-in, plus a Google App Password route for accounts outside Google’s restricted-scope rules. |
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| Existing-mail cleanup | PublishedYes — by senderArchive, Later, and Delete act on matching current inbox mail. Unsubscribe does not move existing mail. | Scope differsRollup collects subscriptions into a digestChosen subscriptions are gathered into one daily email. Bulk archiving or deleting a sender’s existing backlog is not stated on the reviewed product page. |
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| Future-mail automation | Scope differsSeparate Autopilot rulesAutopilot rules are configured separately — on Plus they collect matches you approve per batch; acting without per-batch approval is Pro. A one-time Archive or Later action does not automatically become a future-mail rule. | PublishedCore behaviorKeep, Block, and Rollup are ongoing per-sender dispositions rather than one-time cleanups. |
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| Unsubscribe | Scope differsWhen sender metadata supports itRFC one-click requests can run directly. Mailto-based requests require a manual step; unsupported senders stay explicit. | Scope differsBlocking is the published mechanismThe reviewed pages describe blocking unwanted email. Whether an opt-out request is delivered to the sender, or mail is instead handled after it arrives, is not stated. |
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| Preview and recovery | Scope differsJournaled for reversible label actionsArchive, Later, and Delete use the plan Activity Undo window. Delete also has separate Gmail Trash recovery, normally up to 30 days. Unsubscribe is not a reversible DeclutrMail action. | Not publicly statedNot publicly statedA count-and-sample preview before a change, and any undo window afterwards, were not stated on the reviewed product and privacy pages. |
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| Email-data posture | PublishedMetadata and Gmail’s short preview snippetFull message bodies and attachments are not fetched. | Scope differsCopies of commercial emails; Gmail terms cover bodies and attachmentsThe privacy notice says that connecting an inbox collects copies of and information from commercial email — receipts, confirmations, promotions — and that its Gmail access may read, write, modify, or control message bodies including attachments, headers, and settings to provide the service. It also states this Gmail data is not used to serve advertisements. |
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| How the product is funded | PublishedSubscriptions onlyThe published privacy policy states that Gmail data is not sold and is not used for advertising of any kind, and that it is not transferred to third parties except the subprocessors needed to run the service. | PublishedA market-research panel, stated on its own siteIts site says: “We use your data to fuel our market research business, NielsenIQ.” The privacy notice says panelist data about the commercial emails you receive, plus demographics, may be sold or shared with customers including e-commerce businesses, investment companies, consumer brands, media companies, and data brokers — while directly identifying details are never sold to target you. |
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| Disclosure history | PublishedNo regulatory actionDeclutrMail is a new product with no enforcement history; treat that as absence of a record, not as a track record. | PublishedFTC settlement finalized December 2019The FTC alleged Unrollme falsely told consumers it would not “touch” their personal emails while sharing users’ e-receipts with its then-parent Slice Technologies for market-research products. The finalized order bars misrepresenting what it collects, uses, stores, or shares, and required deleting affected e-receipts absent express consent. |
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| Public starting point | PublishedFree, $9 Plus, or $19 Pro monthlyFree includes 50 cleanup actions per month. Plus is $90/year; Pro is $190/year, with a limited $129 founding offer in the current tier manifest. | Not publicly statedFree sign-up; paid tiers not publicly statedThe product page offers a free sign-up, and no pricing page or paid plan was published on the reviewed site. The privacy notice describes the market-research business the free service funds. |
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