DeclutrMail vs Unroll.Me
The short version
Choose Unroll.Me if you want subscriptions rolled into one daily digest and you’re comfortable with its data terms. Choose DeclutrMail to decide each Gmail sender yourself, under a published promise not to sell your Gmail data or use it for advertising.
Google OAuth verification approved April 21, 2026, and CASA Tier 2 assessed by TAC Security. The approval covers the one restricted permission we request, gmail.modify, and TAC Security’s letter of validation was submitted to Google on April 15, 2026. We never fetch or store full email contents.Google OAuth verification approved April 21, 2026, and CASA Tier 2 assessed by TAC Security · We never fetch or store full email contents.Security details: Google verification and independent assessment
DeclutrMail is Gmail only for now.
See all Unroll.Me alternatives
Last verified October 2026. Official primary sources only. Check the sources
Which product fits whom
A strong reason to choose Unroll.Me
Choose Unroll.Me if the digest is the point
- You want many subscriptions collapsed into one daily digest email rather than decided one by one.
- You want free subscription management and have reviewed the data terms that apply to your connection.
- You have reviewed the distinction between its panel-data terms and its additional Gmail API restrictions.
- Organizes by
- Subscription sender and daily digest
- Works with
- Gmail documented; other providers not named
- How to start
- Free sign-up; funded by market research
A strong reason to choose DeclutrMail
Choose DeclutrMail for its narrower data boundary
- You want full message bodies and attachments never fetched, with the stored field list published.
- You want the count, a sample, and the exact Gmail changes before Archive, Later, or Delete runs.
- You want a published commitment not to sell mailbox data or use it for advertising or market research.
The differences that change the experience
Labels describe what the cited public sources actually establish. The note under each is usually more useful than a bare yes or no.
| Decision | DeclutrMail | Unroll.Me |
|---|---|---|
| Core approach | PublishedA guided sender-by-sender cleanup Rank senders, inspect the effect, then choose Keep, Archive, Unsubscribe, Later, or Delete. | PublishedKeep, Block, Rollup The product page describes blocking unwanted email, keeping the mail you want, and rolling the rest up into a single daily digest. |
| Mailbox support | LimitedGmail and Google Workspace DeclutrMail is Gmail only for now. | Not publicly statedGmail documented; other providers not stated by name The product page says it supports major email providers without naming them. The privacy notice documents Gmail sign-in, plus a Google App Password option for accounts outside Google’s restricted-permission rules. |
| Existing-mail cleanup | PublishedYes — by sender Archive and Later act on matching current inbox mail. Delete can also include archived mail when you explicitly choose that scope. Unsubscribe alone does not move existing mail. | LimitedRollup collects subscriptions into a digest Chosen subscriptions are gathered into one daily email. Bulk archiving or deleting a sender’s existing backlog is not stated on the reviewed product page. |
| Future-mail automation | LimitedSeparate Autopilot rules Autopilot rules are configured separately and previewed before they run. Low-engagement Archive and new-sender Later matches always wait for your approval; other presets can act automatically if you choose. A one-time Archive or Later action does not automatically become a future-mail rule. | PublishedCore behavior Keep, Block, and Rollup are ongoing per-sender dispositions rather than one-time cleanups. |
| Unsubscribe | LimitedWhen the sender provides an unsubscribe method Standards-based one-click requests can be submitted directly. Mailto opens a prepared Gmail draft that you send. The sender controls whether and when delivery stops; unsupported senders stay explicit. | LimitedBlocking is the published mechanism The reviewed pages describe blocking unwanted email. Whether an opt-out request is delivered to the sender, or mail is instead handled after it arrives, is not stated. |
| Preview and recovery | LimitedA preview before email moves Archive, Later, Unsubscribe, and Delete use a confirmation preview. Keep is an inline sender decision. Archive, Later, and Delete use the 30-day Activity Undo window. Delete also has separate Gmail Trash recovery, normally up to 30 days. Unsubscribe is not a reversible DeclutrMail action. | Not publicly statedNot publicly stated A count-and-sample preview before a change, and any undo window afterwards, were not stated on the reviewed product and privacy pages. |
| Email-data posture | PublishedListed Gmail details, including the preview snippet Full message bodies and attachments are not fetched. | LimitedCopies of commercial emails; Gmail terms cover bodies and attachments The privacy notice says that connecting an inbox collects copies of and information from commercial email — receipts, confirmations, promotions — and that its Gmail access may read, write, modify, or control message bodies including attachments, headers, and settings to provide the service. It also states this Gmail data is not used to serve advertisements. |
| How the product is funded | PublishedSubscriptions only The published privacy policy states that Gmail data is not sold and is not used for advertising of any kind, and that it is not transferred to third parties except the subprocessors needed to run the service. | PublishedOwned by a consumer-data company, stated on its own site Its data page says: “Unroll.Me is owned by NielsenIQ, an e-commerce measurement and consumer data company…” and “We share information about the commercial emails you receive and some demographic details with clients like e-commerce businesses and data brokers for market analysis.” (unroll.me/your-data, checked October 2026.) |
| Disclosure history | PublishedNo regulatory action DeclutrMail is a new product with no enforcement history; treat that as absence of a record, not as a track record. | PublishedFTC settlement finalized December 2019 The FTC alleged Unrollme falsely told consumers it would not “touch” their personal emails while sharing users’ e-receipts with its then-parent Slice Technologies for market-research products. The finalized order bars misrepresenting what it collects, uses, stores, or shares, and required deleting affected e-receipts absent express consent. |
| Public starting point | PublishedFree, Plus or a one-time Backlog Pass Free clears 1,000 emails a month. Plus is $59 a year. The Backlog Pass is $19 once for 30 days with no monthly limit on one Gmail account. Full details on our pricing page. | Not publicly statedFree sign-up; paid tiers not publicly stated The product page offers a free sign-up, and no pricing page or paid plan was published on the reviewed site. The privacy notice describes the market-research business the free service funds. |
Sources
Product pages change. These are the official pages reviewed for this comparison.
- Unroll.Me product page
Keep, Block, Rollup positioning, the single daily digest, free sign-up, and the provider-support claim.
- Unroll.Me privacy notice
Commercial-email collection, selling and sharing panelist data, Gmail restricted-use terms, and account-deletion coupling.
- FTC — settlement finalized with Unrollme
The Commission’s own account of the allegations, the e-receipt sharing, and what the final order requires.
- DeclutrMail pricing and tiers
Current public plan prices, inbox limits, capabilities, and undo windows.
- DeclutrMail privacy policy
Current data categories, Gmail access, retention, and account-deletion details.
Last verified October 2026. Official primary sources only.
Questions
Should I use Unroll.Me or DeclutrMail for dealing with newsletters?
Unroll.Me collects subscriptions into a daily digest. DeclutrMail has you decide each sender, with a preview before email moves. Compare the data terms too: Unroll.Me’s data page describes sharing information about the commercial emails you receive; DeclutrMail doesn’t sell Gmail data or use it for advertising.
Can DeclutrMail see my full emails?
No. We never fetch or store full email contents. DeclutrMail asks Google for one Gmail permission, gmail.modify, and uses it to list the email details shown on our security page and to make the changes you confirm. If you allow AI in the app, some of those details can be sent to Anthropic to write short explanations and summaries; our privacy policy says exactly what and when.
How much does DeclutrMail cost?
Free is $0 and lets you clear 1,000 emails a month; Unsubscribe, Keep, Later, previews and Undo are unlimited. Plus is $59 a year with no monthly limit. The Backlog Pass is $19 once for 30 days with no monthly limit on one Gmail account. 14-day money-back on any purchase, once per customer.
Still deciding between Unroll.Me and DeclutrMail?
DeclutrMail is Gmail only for now.
14-day money-back on any purchase, once per customer.
What Google will ask you to allow
Google’s screen asks for one Gmail permission, gmail.modify, and words it more broadly than DeclutrMail uses it: DeclutrMail moves and labels email and never sends email as you. We never fetch or store full email contents.